Where I think where we as photographers work for and earn our money – particularly in commercial photography – is where you have to control the situation and environment, regardless if the weather or how much time you have. When a shoot is booked and there’s no light, you make the light. When it’s raining you have to adapt the style or look you were thinking of when it was sunshine. So, as you heard me talk about before, it’s about lighting. The selection below from a location shoot used mostly a softbox and reflector to fake sunlight and try and make highlights where they were missing under flat, dull diffused light.
Lighting on location – Kent commercial photographers